Professional content vs average content

Well-produced, high-quality content with properly crafted captions with a perfect targeting to a specific audience typically has an engagement rate of 3-5%

Personal, unpolished and user-generated content that might not be optimized for engagement typically has an engagement rate of .5%

When you factor those percentages into a video with one million views that means 50,000 people are engaging with the professional content compared to 5,000 engaging with the average content. When talking about growing, the more engagement within an account the more their account is likely to take off. So with that being said there is quite a difference between what professional content will do for you vs average content.